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Emailing these slides to communicate your message: does it make sense? Last Thursday, frankly speaking, I thought it was a good idea to draw up a few slides, 6 in fact, to communicate to a small group of people the main advantages of a collaboration tool to be used by a client of mine. Simple slides, with a sound structure, meaningful screenshots, self-explanatory contents --so I thought-- and a good conclusion. As I wanted to get my message accross quickly before a larger meeting on the project, I attached the presentation to an email and asked for feedback. Pfff.... No great enthusiasm. Impact was so-so. Nothing to do with the software. Nothing to do with the project. Nothing to do with my slides, I know what I'm talking about. The point was: the stuff was rather complex and I was not there to sell it live. Full stop. My big fault. Slides are not that better than Word documents or classic emails if the contents are not easy for the reader to grasp. |
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→ What to do in similar circumstances? 1. Live communication pays off much better. 2. Alternatively, a couple of well-prepared phone calls might be OK. 3. If your slides are ready, and you can't refrain yourself from sharing your marvel, well then you can send them after the call... Verba volant. Scripta manent. You probably will have a winning combo.
Always make sure your slides are not poorly drafted, otherwise you'd ruin your live communication...
___________________________________ Other articles on COMMUNICATION:
How not to ruin a meeting although there are too many slides 10 great tips to avoid the overconfidence trap Focus your sales presentation and jet-propel your leads into action! Business plan update: how to be crystal-clear with large chunks of data No PC. No slides. No flipchart. How about your presentation? Resolve false presentation timing issues: apply these 10 KISS principles. Strong content to communicate urgently? Kick the tires with a booming presentation! Great lessons learned to control presentation timing
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