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Focus your sales presentation and jet-propel your leads into action!

Sales professionals know how demanding selling is in today's fierce competitive markets. Although presentation technique mastery should be part of the art of selling, not all sales professionals excel in presenting their stuff.

Time for thinking.

"How can I maximize my buyers' attention, interest and readiness
to act now and close the deal?"

thinkingman

I just finished a short session with an excellent marketing and sales team and it might be of interest to you to get some fresh feedback on what to do to perform a memorable sales presentation that pays off.

Here are a few conclusions of this tailor-made Black Belt Presenter™ workshop.

→ We all have to "sell" everyday.
So, these conclusions apply to most presentations:

1.	What do you want to achieve? What's your minimum result?
2.	Forget about your company. 2 slides on it and basta. Concentrate on your goal.
3.	Personalize your slides. Show that you know your prospect. But don't overdo.
4.	Have a clear structure. I know I repeat this again and again, but without a clear structure, you're dead.
5.	Identify the level of people you will address. Design your presentation putting yourself in their shoes
6.	Know how to open your presentation.
7.	Tell a success story that is related to your goal. Be precise and sound real!
8.	Be simple. Don't overestimate the level of concentration of your audience.
9.	Kill your hesitation and possible verbal tics, the "er", "hmmmm" and others. Attendees might count them...!
10.	If you read your slides, it's because they are poorly designed.
11.	You have too many slides. For sure.
12.	Videotape yourself. It will hurt, but you'll see what you have to improve.
13.	Know how to close. It's about ACTION!

There are many other items to look at and work on. Understanding this is one thing. Putting it into practice is the real issue. Want to address it? I'd be glad to share with you.

___________________________________

Other articles on COMMUNICATION:

How not to ruin a meeting although there are too many slides

Emailing these slides to communicate your message: Does it make sense?

10 great tips to avoid the overconfidence trap

Business plan update: How to be crystal-clear with large chunks of data

No PC. No slides. No flipchart. How about your presentation?

Resolve false presentation timing issues: Apply these 10 KISS principles.

Strong content to communicate urgently? Kick the tires with a booming presentation!

Great lessons learned to control presentation timing

No connection with the video projector: What to do?

Nick Paulus © 2012. This content may be freely reproduced in full or in part in digital form with full attribution to the author and a link to www.smilingresults.com. Please contact us for permission to reproduce this content in other media formats.

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